CASHMERE DENIM?

Cashmere DenimGentlemen, now you have a denim made just for you with a fit that is fantastic! I had the pleasure of meeting the owner/designer, Ardie Ulukaya of 34 Heritage. He launched the brand in the United States almost 2 years ago with the goal of creating a gentleman’s pant collection that combined the casual look and feel of jeans with the comfort of a trouser.  Working in collaboration with Istanbul based Mavi Jeans an added stretch factor to the cotton fiber allows his pants to move in all the right places. Ulukaya has added yet another new dimension to the 34 Heritage label with the launch of cashmere denim, a proprietary 10-ounce fabric developed by the Turkish textile giant ISKO. Made of high-twist combed cotton combined with 2.5 percent Lycra, the sturdy denim fabric gets its name from the delicate washing and brushed-finishing process that produces the soft hand and gentle drape of fine cashmere. “Not only do they move with you”, Ardie explained to me “they fit a gentleman in the age category of 40 and over. We make our jeans just a little higher in the back and slimmer in the legs to accomodate a man’s body as it matures. Of course we still have styles that fit the younger man but we are very excited about this fit!” Now guys, being the owner of a dry cleaner, I had to ask about cleaning “Cashmere Denim”. Really simple: wash in cold water, inside out (to keep fading to a minimum) and let hang dry.  I know a lot of you are busy with the hustle and bustle of life, and if you have a wife or significant other you really don’t want to bother them with washing your jeans, so we are here for you! Bring them in to any of our Oakwood locations and we will make sure they come back to you as good as new. You can find these denim trousers right here in town at Levy’s Clothier’s in Green Hills. Give them a try and let me know what you think!

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